Sustainable fashion is quickly becoming popular and it is no secret why. Sustainability in fashion refers to fabrics that have been derived from eco-friendly resources, such as sustainably grown fiber crops or recycled materials. It also can involve how the fabrics are produced. More clothing companies are transforming their business models and improving their supply chains to reduce their overall environmental impact as well as improve the social conditions in factories. This is why sustainable fashion brands are so important!
This is largely a result of a growing awareness among consumers, especially younger generations. However, there is sometimes a connotation that comes with sustainable fashion, suggesting that it can’t be cool but we’re here to show you how that’s simply not true. Here are 8 sustainable fashion brands that are seriously killing it in the clothing department.
Reformation’s design mission is to make effortless silhouettes that celebrate the feminine figure. They source the most beautiful and sustainable fabrics possible to bring those designs to life quickly. Their pieces are made from super sustainable materials, rescued dead-stock fabrics, and repurposed vintage clothing.
Everlane partners with the best, ethical factories around the world and sources only the finest materials. They breakdown the cost of production so you understand why a T-shirt costs the amount it does – total transparency. At Everlane, they aren’t that big on trends. Instead, customers are encouraged to wear and keep their pieces for years , even decades, to come.
From its origins in New York in 2002, rag & bone has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic. rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. Thanks to their Denim Recycling Project, denim waste is being transformed into denim insulation, and each year a portion is used to help construct homes and buildings around America. If you bring in your old denim, you will receive 20% off your next purchase that day! This is one of the best sustainable fashion brands!
Deakin and Blue is a British sports fashion swimwear brand on a mission to inspire and empower women to swim in style. “Whether you’re diving into the deep end or just dipping a toe in the pool, they design and create beautiful technical swimwear for real women’s bodies.” They only work with environmentally and socially responsible suppliers, manufacturers and partners who pay fairly and source ethically. All of their swimwear is made from sustainable fabrics that are 100% recycled or regenerated consumer waste materials, such as fishing nets.
Stella McCartney was one of the first major fashion brands to care about sustainability and really make a change in the industry. They challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. “From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.”
Of a Kind is not really a fashion brand itself but they help to introduce exciting new designers by selling their pieces and sharing their stories online. Since 2010, they have featured over 350 of America’s most promising new makers. They select designers whose work we love and feature them on the site, selling exclusive, limited-edition pieces and super-special finds alongside stories about what makes their creators tick—travel guides, recipes, inspirations, you name it. As they encourage local designers and one-of-a-kind pieces, they are a lot more sustainable than other brands.
Levi’s denim is undeniably kick ass. Their sustainability program makes them even more cool. They use production techniques that use far less water than traditional methods, encourage their customers to donate old clothes, authorize vintage jeans and have this really cool concept called RE/DONE. Check them out!
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