Here’s What To Expect From The Kim Kardashian Lingerie Line
Just as she’s announced that all of the DASH stores are closing down, Kim Kardashian is reportedly launching a new fashion venture, and this time it involves her signature shapewear. Discover the Kim Kardashian lingerie line, which is gaining popularity at the moment.
Kim has always been vocal about the importance of having good shapewear, writing about her love of Spanx on her website. She also routinely wears underwear in place of actual clothing, so it makes sense that her next venture is in this area.
TMZ is reporting that “Kim’s name that will appear on the product,” and that “she’s had a hand in just about every aspect of the line’s foundation.” The publication also claims that sources have revealed Kim is actually working with some of the same people responsible for her sister’s Good American label, alongside FRAME and MR PORTER.
Not Just A Luxury Brand?
The Kim Kardashian lingerie line including intimates and shapewear, is expected to arrive before the end of 2018, and it apparently “won’t be just a limited luxury brand,” but is being made for the mass market.
Writing on her blog, Kardashian previously revealed that she often wears two pairs of shapewear at the same time, saying, “I wear two pairs that are the same length. I try not to layer two different lengths, because I don’t want there to be visible seams. I want there to always just be one seam.”
Media Reports:
Kim Kardashian reportedly has an intimates line in the worksÂ
The Kardashians just closed the chapter on their Dash stores, but according to TMZ, Kim is gearing up to open a new one with her very own line of intimates and shapewear. Sources say she has been hard at work “developing a new brand that will serve all women,” and that she’s “teamed up with the same group behind Khloé’s successful Good American brand, as well as Frame and MR Porter.” Her new line is rumored to debut at the end of the year. {TMZ}
Farfetch launches start-up accelerator program
On Friday, Farfetch announced the launch of its new technology accelerator, Dream Assembly. The 12-week program, which is set to begin in September, will take place in Lisbon, Portugal and will offer mentorship, networking opportunities and access to early-stage funding for up to 10 commerce-focused start-ups at a time. The luxury retailer is also partnering with Burberry and the global venture capital firm 500 Startups on the inaugural program. {WWD}
Exactly one month after Rihanna, celebrity and breakout cosmetics purveyor, announced her lingerie line, Kim Kardashian, also a celebrity and breakout cosmetics purveyor, has trademarked the name for her own. It seems as though after beauty, the new super hot, super famous people venture is something equally hot, you know, like underwear.
The dust has barely settled on Kim’s closure of the remaining Dash stores and her new perfume inspired by her own body before this new revelation has come to light. The company, who produced Khloe Kardashian’s successful Good American jeans brand, has now teamed up with Kim and trademarked “Kimono Intimates,” presumably the name intended for the Kim Kardashian lingerie line.
What has inspired “Kimono” other than a play on Kimberly’s first name? Well, Kim Kardashian and co. recently took a trip to Japan and appeared to have a truly fab time. Not only that, but during her peak neutrals time she announced herself a big fan of the traditional Japanese garb with a post to her app in 2016.
Kimono translates to “the thing worn” and, in the 16th century, began resembling the t-shaped, hanging garments we now today. It was then adopted by Euro-American high society and art circles in the 1900s, likely after a new type of sophisticated and daring Japanese girls emerged at the turn of the century and re-embraced the style.
Do you think the Kim Kardashian lingerie line will be a success? Let us know in the comments section below!
Featured image: www.pinterest.com
