These independent beauty brands are unreal! The hydration benefits, the coverage and longevity can’t be beat.
This New York born brand believes that beauty has no rules. Their fun, multitasking products are designed for personal expression. All the products in their line are super pigmented and unconventional, yet still cater to minimal, “no makeup” makeup. Definitely check out their universal stick, with pigments that adapt to your skin and create the perfect blush, as well as their moonlight primer, which protects against the light emissions of phones and laptops!
You might recognise this brand from Instagram, as their products are featured on almost every cool-girl beauty feed. But it’s not only the packaging that is beautiful, the products inside are all kinds of wonderful too. Herbivore Botanicals specialises in natural, cruelty-free beauty that also smells and feels amazing, giving you a one of a kind beauty experience. Their must tries are the Coco Rose Luxe Hydration Trio, and any of their facial oils. This packaging is amazing and simple, making it one of the best independent beauty brands for both appearance and value.
It seems like everyone in the beauty community wants to be a French girl — and who could blame them? French girls ooze an effortless cool, even when it comes to their beauty routines. French Girl Organics has compiled all the best French beauty secrets and created this beauty line that will give you the skin of your dreams. Some of their standout products are their Face Polish and their Lumière Body Oils. This is another of the independent beauty brands that not only works, but is visually pleasing as well.
RMS Beauty is swiftly growing in popularity and with good reason. All the brand’s products are made as pure as possible, making sure everything is non-toxic and actually nourishes the skin. The brand’s founder, Rose Marie Swift, applies the “raw food principle” to her products, so all the ingredients are actually safe to eat! Some of the brand’s most loved products are their Living Luminiser, and cult-favourite Lip2Cheek.
This is yet another natural beauty line that uses food-grade ingredients. This beauty brand was built out of the founder, Sophie’s, travels to India and the homemade raw coconut oil that went on to change her skin forever. From then on, all their products were developed in order to reap the benefits of all the natural oils the earth has to offer. Check out their raw coconut oil and their oil pulling mouthwash rinse to see what the hype is about!
There are tons of K-Beauty brands out there, but this one stands out not only for its cute packaging, but also for all the dewy skin benefits of their products! Developed in a renowned wellness centre in Seoul, Korea, all the Saturday Skin products contain a peptide complex that will give you the clearest skin you’ve ever had. Don’t believe me? Try the Daily Dew Hydrating Essence Mist and see for yourself.
This independent beauty brand was actually born out of the founder, Indie Lee’s, experience with a near-fatal brain tumour. Ever since then, Indie focused on creating a face and body line that uses zero synthetic chemicals. All her products are extremely gentle and great for even the most sensitive skin types. The Rosehip Cleanser and Coconut Citrus Scrub are must tries!
If your skin is super sensitive and reacts to almost everything you put on it, why not give Pai Skincare a try? This independent beauty brand caters to the most sensitive of skin types with their use of gentle, natural ingredients. The best part is that the brand gives you 90 days to test out a product, and if it just doesn’t work for you, you can send it back and receive a full refund. Their rosehip oil is something that every beauty-lover should have!
Don’t forget that your body needs as much love as your face! Fur’s first product, their fur oil, was actually designed for pubic hair, but can be used all over the body to prevent ingrowns after shaving, as well as simply to keep the skin and hair on your body super soft. Since then, the product range has grown to incorporate lots of other moisturising, oil-based products. Emma Watson is a huge fan of the brand, so you know it’s good.
This independent Swedish beauty brand focuses on making every head of hair look amazing. Almost all the products contain an “ocean silk technology” that turns even the dullest, thinnest of locks into magical, mermaid-like waves. Their Ocean Mist is a cult-favourite that sells out fast, so make sure to get your hands on it!
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