The fashion industry is finally changing. It’s starting to move towards a more body positive direction, and it’s embracing women of different shapes and sizes. You wouldn’t think that in 2018 that there is still a need for change, but with huge brands like Victoria Secret, that only promote one body shape and photo shop their images, there’s still a long way to go. However, there is hope! This is a selection of body positive lingerie brands that every woman should support, so that we can make a change within fashion.
This lingerie brand is designed “For women who wear lingerie as a love letter to themselves”, and is a design house focused on celebrating the strength and individuality of women. Moving away from the conventional fashion marketing techniques, Lonely promotes it’s lingerie through the Lonely Girls Project, where women from all over the world are photographed wearing Lonely, how they want to wear it.
Now this brand has expanded into clothing as well as just lingerie, but this is the place to go for your comfortable feminist underwear. When the brand first launched in 2015, their cotton underpants with ‘feminist’ printed across the rear sold out immediately. The designers, Julia Baylis and Mayan Toledano, are creating underwear only for women’s personal gain. They told the New York Times “Most lingerie is designed to appeal to a man…for us, that’s not even a consideration. This is underwear you wear totally for you. Maybe no one will see it, or maybe you’ll put it up on Instagram to share with everyone you know.”
This brand of lingerie prides itself on trying to bring body positivity into the mainstream. It embraces women’s cellulite, stretch marks and freckles and aims to represent the real life woman while spreading a message of acceptance and empowerment. They even have a section on their website where customers can upload selfies of themselves wearing the lingerie, showing that this brand is actually empowering women through their lingerie.
This brand of lingerie was created when Ade Hassan wasn’t able to find the right nude underwear that matched her skin tone. She created this fashion brand to be able to help women of colour finally find lingerie and hosiery that is nude for their skin. Unsure which nude colour would fit your skin tone? The website has a helpful guide, matching each nude colour to different foundation shades so you can find the perfect match! This is one of the body positive lingerie brands that offers a wide array of shades.
Say goodbye to the days of an uncomfortable bra due to this revolutionary lingerie brand. Their ethos is to make women feel comfortable in their own skin, and to “celebrate what makes you so wonderfully you”. They’re the first brand to remove fitting rooms and measuring tape in a bra fitting, and just use a simple fitting quiz to match you to your perfect size.
It can be hard to find well fitting, affordable lingerie, especially if you’re a lady of a larger size. But the search has come to an end with Inspire Psyche Terry lingerie. The designer (and body builder) wanted to create a brand for women who are historically ignored by the fashion industry, creating sexy lingerie from sizes that are small to 4X. This is one of the body positive lingerie brands that is perfect for beautifully shapey and busty figures.
For women that are tired of fearing period leaks, this brand of lingerie is perfect for you. These pants are able to hold up to two tampons’ worth, meaning you could wear them alone on your lighter days or as extra protection on your heavier days. They’re plastic free, super cute pants with stain fighting Underlux™ technology built in, plus with every purchase over $100, they’ll donate a pair of pants to the Days for Girls organisation, who are trying to create more accessible menstrual care for girls around the world.
Founded in East London by Georgia Campbell, this lingerie brand brings together all things girly but with womanly sophistication. With everyone from influencers to celebrities wearing this brand, this is the underwear to be wearing to have some cute insta’s taken of you. This is one of the body positive lingerie brands that is quite feminine and dainty.
This is a sponsored post. All opinions are my own.
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