These days, the quality of drugstore makeup has improved drastically. Gone are the days of Chalky powders and dry liquid liners! Instead, we’re seeing flawless foundations and marvellous mascaras! While high-department store brands such as MAC and Lancome will remain firm favourites, here are 6 drugstore makeup brands you need to try!
There are probably few people who haven’t heard of French makeup powerhouse, Loreal. In the game of drugstore makeup brands, this one is the leader of the pack! This brand is a well-loved favourite all over the world. Not only is it the world’s largest cosmetics company, it is also endorsed by some of the world’s biggest stars, from supermodel Doutzen Kroes to actress Hellen Mirren. Being a French brand (one that owns Lancome!), you know the quality it offers is fabulous and the products are of course super chic!
With the dawn of Instagram style makeup, comes the dawn of drugstore makeup brand, Revolution! This affordable brand offers everything from a selection of glam highlighters and contours, full coverage creamy concealers, to large eyeshadow palettes containing every colour you’ll ever need! A favourite of mine from this brand is their range of lipsticks, which comes in a creamy, pigmented formula reminiscent of MAC lipsticks, but without the high-end price tag!
As far as drugstore makeup brands are concerned, Nyx is a well-loved one in social media circles. Just about every big youtuber has name-dropped this beauty of a brand in one or more of their videos. With its crazy large selection of the latest makeup trends, technology and colours for all skin tones, it isn’t difficult to see why it is so popular!
No7 is a good old British makeup brand, launched by Boots UK in 1935. Since then, it has developed skincare and makeup products that make it easily one of the best drugstore makeup brands available. No7 offers beautifully formulated makeup products, the quality of which, is higher than most other drugstore makeup brands. The best things about No7’s makeup range is it is fragrance-free and hypoallergenic; perfect for all skin types, including sensitive skin! No7’s ‘Beautifully Matte Foundation’ is oil-free, silky smooth and luminous, yet matte and very high coverage, with SPF15. The blushers in this range are also delicate and smooth, yet pigmented. Clearly, you can’t go wrong with this one folks!
Max Factor is a classic, well-established makeup brand, sitting in the higher price range of drugstore makeup brands. Having been previously marketed as a movie makeup brand, rumour has it that Marilyn Monroe favoured Max Factor makeup to get her camera ready. That alone is enough to make us swoon over it! There is also a whisper going around that Princess Diana’s makeup artist used a Max Factor foundation on her skin on her wedding day, and we all know how fresh and glowing the former Princess of Wales looked on her big day! If it’s good enough for royalty, it’s good enough for us!
The name of this brand is reminiscent of the word that pops out of your mouth the first time you discover everything that it has to offer! Although it is not as popular as Nyx or Loreal, this Danish company is a hidden jewel in the treasury of drugstore makeup brands! Sold at Superdrug, Gosh offers plenty of unusual makeup technology – such as foundation colour drops and coloured primers – that most other companies don’t offer in the UK. The star of the show in this brand is the huge range of pencil eyeliners, which come in tons of different colours, finishes and best of all, don’t smudge or budge!
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