There are so many beauty brands on Instagram that drain our bank accounts with their cute IG photos, packaging, and influencer networks. I mean damn, I shouldn’t buy this stuff but here I am with Glossier Wowder, Winky Lux Flower Balm, and Farsali Unicorn drops. Why? Because their packaging is cute AF, and everyone in my feed seems to have it. Is this a logical explanation? Definitely not. However, there’s one thing that’s for sure – these makeup brands know how to target an audience. If you’re as into Instagram makeup products as myself, then these are the top 10 beauty brands on Instagram that have great quality products (accompanied by their mind-controlling power of making us buy them).
Winky Lux is a brand that’s known for their flower lip balm. If you happen to not know what Winky Lux’s most popular product is, it’s a balm with a flower INSIDE of it (don’t ask me how they did that). Oh, and when applied to your lips, the balm reacts with your bodies PH levels to create the perfect shade of pink. If you’re iffy about this – let me be the first to say that IT WORKS!
If the name Farsali doesn’t ring a bell, then how about their Unicorn Essence serum that gives your face a glow of a goddess? These drops are seriously amazing, especially when applied before makeup! Farsali is definitely one of the best beauty brands on Instagram due to their marketing (I swear I saw their products everyday on my feed for a week straight).
Alright, alright – there are so many reviews about these lashes and to be honest, I haven’t actually tried them myself. But from what I’ve heard they’re good, not the best, but good. The eyelashes themselves have a heavier band than most, however, they’re easy to apply and comfortable to wear!
It’s safe to say that the beauty blogger Jaclyn Hill is what made the brand Morphe the powerhouse that it is today. Morphe is known for their larger than life eyeshadow palettes, brushes, and price!
This L.A. based beauty brand is seriously one of the, if not THE best brands on Instagram out there. The quality of their products is outrageously good, and the price is even better. If you’re looking for a high-end product with low-end prices, Colourpop is the company for you.
Ofra highlighters are one of the most viral highlighters in the Instagram game. This comes with good reason too, they’re the bomb. The product itself is described as “buttery” and applies effortlessly to the face without accentuating texture, which is amazing for those with textured skin that love a good highlight!
There is soooo much hype around Glossier products, and honestly, I think it’s the cute packaging that’s getting people so amped up. It’s not that their products aren’t good, they are (I live for their “wowder”), however, I do have to say that they’re comparable to other good brands. If you’re a fan of packaging though, Glossier is the brand for you!
Personally, Herbivore takes the cake when it comes to packaging. Their products are all so Instagrammable, cute, and organic. Almost every ingredient in their line is an “active ingredient”, meaning that it’s there for the purpose of helping your skin, not just to be there. If you’re looking for an overall well-rounded beauty product, this is one of the best brands on Instagram for that.
This beauty brand I have total respect for. Lawless, was started by an influencer who felt that the makeup industry has too many products with harmful ingredients in it. Therefore, she went ahead and started her own brand – with truly clean ingredients. At the moment Lawless only offers lipsticks, but damn are they good ones!
I think everyone and their Mother is obsessed with Ouai. This brand focuses strictly on the hair, from beach sprays, texturizing sprays, hair scents and more. In addition, Ouai has outrageously good reviews and super Instagrammable packaging. They get a thumbs up in my book!
*This is a sponsored post. All opinions are my own.
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