Being spoilt for choice isn’t always a good thing. There are so many makeup brands out there, it’s hard for us beauty aficionados to know which products to trust. We’ve done the hard work, so you don’t have to. Here are 5 of the hottest makeup brands you need to try!
Rihanna’s makeup line is everything a brand should be. It’s fun, sexy, bold and, to quote the artist herself, “created for everyone: for women of all shades, personalities, attitudes, cultures, and races.” There are not enough beauty brands like this.
If you choose one thing…
Match Stix. A product with a cult following, Fenty’s “shimmer skinstick” is one of the best highlighters out there. Not only does it come in gorgeous, modern packaging, this chunky stick of wonder will give you some major glow. It literally radiates, refracting every little bit of light that hits your now-dewified face.
If your beauty mission is Insta-worthy strobe, this product is for you.
This brand does not get the attention it deserves. In the lipstick hierarchy, forget Mac, forget everything else: Lipstick Queen should rule the realm. Packed with pigments and encased in refined, high-quality tubes, you really get what you pay for with an LQ lipstick. Oh, and they last forever.
If you choose one thing…
Sinner 90 Percent Pigment is a total knockout. Available in more than 12 shades, it offers the hit of rich colour normally restricted to super-matte formulae, whilst still appearing sensuously moist and creamy. Having researched this sorcery, it seems jojoba oil, shea butter and a shedload of pigments are the magic ingredients behind it.
Better yet, it doesn’t do that thing some lipsticks do, you know, when it travels away from the middle of your lips and cakes around the edges? I call it clown lips.
The Glossier ethos is centred on the naturally beautiful skin we all possess. This brand is not about masking your authentic self, it’s about elevating and celebrating it. I know, I know, that sounds like a line, but have a look at their range and you’ll see what I mean. It’s no frills minimalism with a focus on fantastic, naturalistic products.
If you choose one thing…
A lot of women want to wear blusher but struggle when it comes to applying it. I’ll call this dilemma clown face. If you long for a prettily sheer flush but can’t seem to achieve it, Cloud Paint is your answer. The gel-cream formula glides onto skin like watercolour, creating a subtle, buildable tint.
After using, you’ll look like you’ve just swept in from a clifftop walk, cheeks flushed, hair tousled. No big deal.
If you’re looking for a brand that makes excellent products, is affordable, vegan and cruelty-free, look no further. Elf has become an icon of budget-friendly, ethical beauty, namely due to the calibre of the brand’s products, which often rival those four times their price. The packaging is simple, but the quality of what you get is dependable.
If you choose one thing…
Hands down, the No Budge Shadow Stick. Only £5, which blows my mind given how long it stays put. Available in four shimmering metallic shades, it’s an easy way to heighten the effect of your favourite powder eyeshadows, as this brawny crayon layers over anything and everything with ease.
Magnetic eyes for a total steal.
I used to walk straight past NYX counters without a second look. In terms of their branding, they tend to get lost in the packed crowd of affordable makeup ranges. However, their strength lies in having a wider array of products than peers such as Rimmel or Revlon. There are some real gems in this makeup line, the likes of which are hard to find when looking at other budget makeup brands.
If you choose one thing…
The NYX Dark Circle Concealer is the best of its kind within the budget price range. When tackling under-eye shadows, you need a concealer with a low-key peach or orange hint, depending on your skin tone. Having tried several, this one has my vote. Available in 4 shades, it’s lightweight yet gives great coverage, without looking cakey/overdone.
Most importantly, it does what it’s meant to do, and stays on all day. I’m sold.
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