Sometimes the best part about getting new beauty products is how beautiful they look displayed on our vanities or makeup counters. Sometimes we can’t help ourselves and the set up is just too aesthetic to not take a picture of for Instagram. If you are like me and are obsessed with product packaging, here is an article for you. I have compiled a list of the 20 best Instagrammable beauty brands and you need to take a look.
Starting out pretty basic we have Laneige. The packaging is nice as it is only one color and the script is simple. The fun colors will make an adorable Insta pic when displayed against a white background and will add a fun pop to your vanity.
Glossier is probably the most popular Instagrammed beauty brand. Its simple and no-makeup makeup brand aesthetic is an eyecatcher for all. I would say that their most recent editions to skincare are probably the most Instagrammable but in general, the brand is too aesthetic not to be shared.
Kinship is a less popular beauty brand but like Laneige, its bright colors and simple packaging will make a beautiful edition on your beauty counter.
Glow Recipe is, in my opinion, probably one of the most Instagrammable beauty brands out there. All of their products are cohesive and the simplicity of the muted colors and glass bottles makes for an excellent picture. Not to mention they will look beautiful displayed on your vanity or beauty counter.
I Dew Care is a newer edition to the beauty world but they’ve nailed their packaging. This beauty brand has the cutest masks, serums, and moisturizers that are totally Instagrammable.
Winky Lux is absolutely precious. The packaging of all of their lipsticks is in similar sleek bullets and the box packaging is so intricately designed it makes me almost not want to throw them away!
Lilah B. is a clean makeup brand at Sephora and I can’t get enough of their products. All of their powders come in a unique compact that slides versus flipping up and the all-white aesthetic is everything I could want and more. I highly recommend taking a look at Lilah B. products if you are interested in elevating your makeup collection’s style.
Patchology is best known for its gel eye masks but they do have some other products. However, speaking on these eye masks, not only do they feel luxurious when on but they are totally Instagrammable. A great element of this brand is that they have a little applicator tool so you don’t have to use you hands when pulling out an eye mask from the container. I think the addition of this tool is well thought out and makes the brand seem luxurious while remaining at a reasonable price point.
Ouai is a haircare brand but its packaging reminds me of Glow Recipe, which I mentioned earlier. Again the simplicity makes me want to buy all of their products solely to show them off. It’s definitely worth adding a few Ouai products to your collection if you’re looking for high-quality hair care and a minimalistic aesthetic.
Products from Mario Badescu are great for adding a pop of color to your beauty counter. Though I don’t love all of their products as I believe the ingredients aren’t the best, their facial sprays are colorful and great for setting or refreshing your makeup.
Dior is a must when looking at luxury beauty brands. All of their makeup is truly stunning. From the packaging to the product itself, Dior has everything down. I would recommend looking at their eyeshadow pallets or highlighters but I know their foundations are also well-loved and displayed on many beauty Instagram accounts.
Summer Fridays originally became popular with their Jet Lag Masque and have since expanded their brand. Summer Fridays, like many other beauty brands, has simple packaging that still looks aesthetic. I would personally pick up some of their masques as they are good quality and will add an almost boho-chic element to your beauty shelf.
Pixie is a drugstore beauty brand but its products are still adorable. Everything is themed pink and green but not in a tacky way. This brand has colorful packaging with high-quality products and though it does not adhere to the minimalistic vibe many of these other brands do, it will surely spruce up your makeup or skincare shelves.
I can not rave enough about Herbivore’s product packaging. Everything is simply beautiful. I love the use of glass bottles and how you are able to see all of the beautiful colors of the products through the glass. Out of all of these beauty brands, I would say Herbivore is a definite must-have.
Chanel is definitely on the pricer end being that they are a luxury brand. However, if you just have a product or two it is a sure way to spruce up an Instagram photo. Not only is Chanel a classic but it shows that you know good makeup. I would recommend choosing a lipstick and the Chanel Les Beiges Healthy Glow Bronzing Cream if you are in the market for a product from Chanel.
Beauty Blender is obviously best known for its makeup sponges but they actually make really aesthetic and Instagrammable makeup products as well. While they don’t have a wide range of products yet, I would say the foundation, primers, and setting spray would be good ones to check out.
The Ordinary has absolutely exploded in popularity recently (likely due to TikTok) but they are a brand that I have always loved. First and foremost their packaging is perfect. It is minimalistic yet still aesthetically pleasing and is sure to make your beauty counter look more expensive than it actually was. The Ordinary is a very affordable brand, sold at both Ulta and Sephora, and their products are incredible. Do your research before purchasing as there are so many options to choose from, but honestly, you can’t go wrong adding a few of these products to your beauty shelf.
Marc Jacobs Beauty is one of those classic beauty brands. They have been around forever and are constantly putting out quality products. Additionally, the packaging and branding of Marc Jacobs are on point. Everything looks cohesive and expensive without being over the top and gimmicky.
Fresh is one of the classic beauty brands and you really can’t go wrong here. All of their packaging is elegant yet simple. My personal favorites from this brand are from the rose collection as they are feminine but classic and are also probably some of their most popular products.
Charlotte Tilbury is a classic beauty brand and definitely one worthy of being posted on Insta. The name alone makes it Instagrammable but the packaging is truly luxurious and beautiful.
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