It’s no secret that influencers have flooded our feeds and made their ways into nearly every aspect of our virtual lives. But what some may not know of is just how many have turned their online presences into influencer brands. Clothing brands, that is.
Influencers: the perfect Instagram aesthetic, trend-setting, entrepreneurial style icons we’ve all grown to love and adore (and follow tirelessly on social media). With most entertaining audiences of millions, these beauty, fashion and lifestyle gurus have single-handedly taken both the fashion and social media worlds by storm with ease. The industry of bloggers and influencers has seemingly grown exponentially over recent years, and for good reason. Who wouldn’t want to make six figures styling and sharing their favorite everyday looks?
While most have stayed true to their platform’s original intent, which regularly seems to be outfit inspiration and simple boasts of luxury, a select few have incorporated a new aspect to their business: becoming a fashion house. After sharing your style for so long, it only makes sense to create a brand that offers that same style to others, right? Right. Introducing: influencer brands.
Most of these fashion mavens have luxurious taste, which is absolutely infatuating to look at and mesmerizing to scroll through. But sometimes, a personalized Dior tote isn’t always in the budget. Bummer, we know. Thankfully, most of these influencer turned fashion designers have prioritized offering greater financial and size-inclusive accessibility in their lines, making their style both affordable and wearable for any of their millions of followers wanting to represent it.
If you weren’t already aware, summer has officially begun, which means it’s time for a wardrobe revamp. Pack away your warmer clothes and break out the showier ones. If you find you’re still missing a few summer staples, we’re sure that you’ll be able to find exactly what you’re looking for in some of the influencer-founded clothing lines listed below. Most of these influencer brands are dropping their summer lines now, and you don’t want to miss all the modish pieces they have to offer.
We love her style almost as much as we love watching videos of her kids, and can’t help but dream of being the stylish NYC mama she has so effortlessly become. Arielle Charnas first entered the fashion realm back in 2009, when she launched her blog Something Navy as a means to show off her favorite outfits and make a certain ex-boyfriend jealous. She proceeded to move to New York City, turn her silly old blog into a business, and hasn’t looked back since. Now, the influencer has a 1.3 million following on Instagram, and has grown her blog not only to incorporate discussion on motherhood, lifestyle, NYC life and more, but also into a namesake clothing line.
Something Navy, Charnas’ first collection with Nordstrom, hit the racks in fall of 2018 and was so successful that it crashed the website on launch day. To date, Charnas has produced a handful of lines with Nordstrom, with the final collection released last November.
As of this April, Charnas relaunched her namesake as a direct to consumer label, and we couldn’t be more thrilled. The brand has also opened for retail on Bleecker Street, where all of the magic in the West Village happens, and will be a one stop shop for all of Arielle’s style fanatics. Sequins, flared sleeves, prints, ruffles, silk sets and the most perfect pops of color make her line one worth checking out — when it comes out, of course.
The new SN line, which was supposed to drop June 22, has been temporarily postponed due to the team’s dedication toward becoming more inclusive in their marketing. But we can assure you the collection is one to be on the lookout for. Whatever influencer brands wear this summer, make sure you show off some Something Navy.
She’s an influencer. She’s a badass. She’s an author. She’s a New York City boss woman. And now, she’s a fashion designer. Quite the studded resumé, huh?
Danielle Bernstein, the mastermind behind fashion blog turned multi-million dollar business and clothing brand We Wore What recently took another jab at meddling with the fashion industry beyond posting OOTDs of her trademarked edgy-feminine style, a shoe line, and clothing line named after the blog that made her famous. The result? The dreamiest of influencer brands you’ve ever laid eyes on. And yes, it’s dreamy enough that we just ended a sentence in a preposition for it.
While Bernstein has had plenty of experience in the fashion design industry, her recent collaboration with Macy’s was the first namesake collection she produced. DB launched her spring line, which was the first of four collections signed with the department store, back in March, and the summer one is set to drop on June 17. While the spring collection flaunted puff sleeves, slip skirts, patterned three piece sets, and feminine dresses, the summer one appears to be all that and more. Our excitement is at an all time high.
On launch day back in March, the designer was shocked at the line’s success, and couldn’t wait to see how the summer line — which she promised was “even better” than the spring line — would perform. By the looks of the sneak peaks on her instagram, we’re anticipating a very quick sell out. Bandana tops, poplin dresses, silk tops, sets, and (of course) more puff sleeves. What more could a girl ask for? This collection is giving us major LoveShackFancy vibes, but with subtle coloring and a whole lot of versatility, and we’re not complaining about it.
The best part? Every piece boasts a price tag under $100, and the size-inclusivity is unmatched. Keep your eyes peeled and your credit cards ready. June 17 is right around the corner.
Shop the collection here when it drops, or head to your neighborhood Macy’s.
What’s summer without chic bathing suits to style it? Influencer, fashion blogger, YouTuber, tanning enthusiast, rosé connoisseur, and lover of all things summer, Sivan Ayla is now a swimsuit fashion designer. Her Instagram, which follows a harmonious aesthetic of tans and pinks, attracts well over 300,000 followers. And her swimsuit line has only increased her impressive success.
The brainchild of Sivan, TAN + LINES offers affordable, versatile, summer destination-inspired pieces that will make you wish you never hated your tan lines. Marketed with the slogan “Tan lines are sexy,” this line is the perfect spot for your summer spending. The line is chock full of different styles of bikini tops and bottoms, all of which are versatile enough to mix and match. Because the line was inspired by the influencer’s 1-year-old daughter, TL also offers a few suits for your mini.
While it sits comfortably on the neutral end of the color spectrum, there are python snake skin options available as well. And, from the looks of the Instagram account, it appears as though the line will be experimenting with some one pieces in the near future — though we are unsure of when that is.
If you’re not feeling a bathing suit on your tan-less body just yet, perhaps you might be interested in purchasing her self-developed tanning lotion. Oops, we forgot to mention she operates another business. +LUX UNFILTERED is the influencer’s founded company that features her vegan, cruelty-free, non-toxic, hydrating self-tanning cream, N°32. If you share Sivan’s belief that everyone’s a better person with a tan, this product might be the answer to your summer prayers.
TL has also branched out into the activewear department, offering a wide selection of matching biker shorts, bras, leggings, and loungewear. Moral of the story: there’s a lot this influencer has to offer, and we recommend you check it out ASAP.
Femine, chic, whimsical, elegant. This collection is simply a summer must.
Julia Engel, AKA the dress queen, is yet another influencer who decided to turn her fashion blog into something much bigger. Engel, who now entertains well over 1 million Instagram followers, wrote her first post on style and beauty blog Gal Meets Glam way back in 2011. The blog has since grown to become a Charleston-based clothing line chock full of to-die-for prints and dresses resembling Engel’s style, which she describes as “a modern take on classic sophistication and feminine elegance.” The dress connoisseur has even been named one of Forbes’ top influencers.
The ideation for a dress-focused clothing line began a few years after her blog took off, when Engel, recognizing a gap in the market for affordable, elegant, everyday dresses, decided to launch a collection of her own. And man, was that a great idea. The collection’s pieces feature modern takes on old-fashioned styles, most of which Engel said are silhouette renditions of 40s and 50s style dresses. From minis to midis to maxis, this line has a dress for every day of the week. And trust us, you’re going to want one for every day of the week.
Though Engel was mainly focused on creating a plethora of dresses for the everyday woman, she’s found a way to successfully incorporate sophisticated jumpsuits, dainty cardigans, and overcoats with a feminine flair into GMG’s online catalog. And we did mention how dreamy the prints are, right? Seriously, we can’t stop drooling over them.
Prints range from lemons to peaches to florals and more. And now, with the launch of her ‘Little Gal’ line, you and your mini can match for a weekend brunch out on the town. The line can be shopped for on the Gal Meets Glam website, Anthropologie, BHLDN, Nordstrom, Dillard’s, Neiman Marcus, and Stitch Fix. Oh, and did we mention GMG also partnered with Margaux to create the most sophisticated shoe line we think we’ve ever seen? Yeah, you’re going to want to check that out too.
GMG forewent launching an addition to the already stocked collection last month, but our fingers are crossed that the next launch isn’t too far away.
As you arrive at the profile page of Instagram influencer Aimee Song, you’re immediately greeted with a humble “5.5m” following and a bio that reads (and we quote),
Aimee Song
[Ah-Mee] rhymes with Mommy 송아미
New York Times Bestselling Author
Forbes 30 Under 30
Shop my collection @Songofstyle
Impressive, no? That’s what we thought. Aimee Song, former interior design guru turned fashion icon, is easily one of the most influential influencers (how redundant!) on the market. And with her collection drop with Revolve, hers might just move up to be one of the most impressional influencer brands on the market, too.
The collection, which was affectionately named after Aimee’s fashion and lifestyle blog and path to fame, Song of Style, first dropped on Revolve’s website back in 2019.
Resembling most of the drapery that Revolve advertises, Aimee’s collection has everything you could dream of wearing. While the other brands we’ve touched on appear to have followed a generic aesthetic in their pieces, Aimee’s seems to be quite the opposite. There’s no set color palette, no ‘three products and done’ nonsense and, most importantly, no BS. Dreamy, right? Between the mini dresses, matching tweed sets, overcoats, strappy heels, wrapped skirts and sparkles throughout, we couldn’t tell if we were scrolling under Revolve’s ‘All Clothing’ tab or Aimee’s collection on its own. The brand offers everything from casual, everyday wear to runway-ready red carpet looks. If you can’t find something you love in the 150+ pieces that comprise this collection, we seriously don’t know where you will.
Though we’re 99% positive everyone who peruses the line will find something they love, Aimee helps narrow down the audience it might attract. “The Song of Style woman is bold and energetic yet also very feminine. We design what women actually want to wear. Our women appreciate beauty but also want to feel comfortable and feel like the best version of themselves,” she told Harper’s Bazaar.
But her apparel line collab with Revolve is nothing new here. What is new is the shoe line that followed this May, which, according to Aimee, completed the clothing collab. Square-toed frames, strappy pumps, textural accents (spoiler: cowhide) and nontraditional stacked-ball heels. Are you sold yet?
The prices are, as expected, similar to those found on the online luxury retailer. But, if you can get past the annoyingly high price tag, you’re in for a stylish summer.
You never knew you loved three consecutive letters more than now, right? TVF — Ah, the things we would do to have that set of initials.
Diane von Furstenberg put her dent in the fashion industry way back in the 70s, when she made her namesake brand a fascination in every woman’s household. And now, nearly 50 years later, the married-into-royalty fashion connoisseur’s granddaughter, Talita Von Furstenberg, is following right along in grandma’s footsteps. And we couldn’t be more thrilled. The 21-year-old is already strides ahead of designers at her age, and we can’t wait to see the success she uncovers when the time comes for her upcoming launches to drop.
Growing up in fashion, attending runway shows and watching the behind the scenes of a hundreds-million dollar fashion house, 220k Instagram following Talita was destined to at least meddle with fashion design at some point or another. Expectedly, she did. And not only did she “meddle” with it, she killed it. Her first capsule collection for DVF launched last April, and successfully honored her grandmother’s emphasis on fashion for the delicate, elegant and glamorous woman. Upholstered buttons, to-die-for prints adorned with flowers and butterflies, and the “dreamiest assortment of sweaters, dresses and skirts” stitched together in light pinks, earthy greens and subtle lavenders. The collection is simple, and transports the wearer to a place where time moves slowly, tall Indiangrass decorates the fields, and the sunsets are always breathtaking. Talk about a daydream.
Her coming launch, which is set to drop sometime next month (per this post), has us feeling just as magical as the former, and we can’t help but dream of getting lost in daisy fields and rowing boats in hidden, lily-pad covered ponds while wearing it. Whereas her grandmother may go down in history as the mastermind behind the wrap dress, Talita may very well follow suit, but with a whimsical countryside twist to feminine garb.
The price tag is high, but any one piece from this collection will last a lifetime and will be pairable with any other item in your closet. Be on the lookout for the new TVF for DVF… Talita is confident the cardigans will be “even better” this time around.
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