Inexpensive Makeup Brands to Try

Makeup can be expensive sometimes. The marketing on IG and YT always pushes us to buy the next best thing. They work hard to convince us that we always need the hottest and newest thing which is simply not true. Tons of inexpensive makeup still has good quality. This article will share multiple makeup brands to try for those on a budget or for those who just don’t want to spend $25- $30 for one lipstick.

1. Ulta Brand: Essence

Essence is a generic brand that Ulta carries. It is effective and cheap. Ulta will sometimes carry a lot of limited edition discounts on certain brands. For example, sometimes you can catch Essence products being buy 2, get one for free. The sales are valid online as well as in-store. To keep up with these sales, you can sign up with their email notification system. Many beauty enthusiasts on YouTube rave about their lipliners, so those are definitely worth trying.

2. Sephora Collection

Sephora Collection is the generic brand for Sephora, just like how Essence is for Ulta. The Sephora Collection has makeup products, tools, skincare, and even hair products. Some of there most top rated products at the moment are their skincare masks and makeup brushes. If you want high-quality brushes that won’t cost you hundreds of dollars, then their make up brushes are definitely worth looking into.

3. ColourPop

ColourPop is available to purchase at Ulta or the ColourPop website. They are known for providing cruelty-free products at a decent price. They can keep their prices low because the entire makeup merchandising process is done under the same building. If you are a fan of their eyeshadows already, you can customize your own palette on their website. The small palette allows you to fill up the pan with 12 eyeshadows. The large one can be filled with 24. 

4. BH Cosmetics

BH Cosmetics is another reasonably priced makeup brand that claims to be cruelty-free and vegan. They make large and colorful palettes for everyone. Whether you’re a shimmery girl or an all neutral mattes girl, they have something for you. They are sold on their website as well as on Ulta’s website. Like ColourPop and Ulta, they usually have a lot of cool sales from time to time, especially during the holiday season.

5. Klean Color

Klean Color makes super affordable makeup. Most of their products are pretty hit or miss. The quality is not always 100%, and I would not recommend their matte eye shadow palettes. Their shimmery eyeshadows can be quite nice with a good eye shadow primer and maybe a base for added longevity. There’s nothing wrong with experimenting with their products, because you may find a gem that really works for you.

6. NYX

NYX is considered one of the most professional makeup brands for cheap. They provide quality products without costing you an arm and a leg. They have something for everybody. NYX can be found at multiple stores also, like Wal-Mart, Ulta, and Target. Shop around and see where you can purchase their products for the best deal at that time.

7. Wet n Wild

Wet n Wild is probably one of the most underrated drugstore makeup brands out there. They can be found at many stores. All of their make up products are cruelty-free as well. One of the most well-known products is their “megaglo” powder and liquid highlighters.

8. L.A. Girl

L.A. Girl meets all your makeup needs, while also providing good quality nail polishes. There most highly rated products are their brow pencils and gels, Born Exclusive Eyeshadow palette, and their two Fierce and Wild Eyeshadow palettes. They are one of those brands that are not honestly known for providing the best products, so it is best to buy what is top-rated and sells the most.

9. Flower Beauty

Flower Beauty is a drugstore beauty brand that has worked it’s way up the ladder rather quickly. They are known to be on the higher end of the drugstore makeup, but on that note, they do deliver the best results. Drew Barrymore started Flower Beauty to give the modern woman cruelty-free makeup options that are high-quality and could be picked up at the grocery store while they’re doing their shopping. In the beginning, they were mainly sold at Wal-Mart. They have now worked their way into being sold at Ulta and Target, but they can still be found at the nearest Wal-Mart for their customer’s convenience.

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10. Physicians Formula

Physicians Formula was always the makeup brand I saw in Wal-Mart that just seemed like it didn’t belong. The packaging is always sophisticated and sleek looking. The brand was created by an allergist. He wanted to create makeup for his wife, who suffered from lupus. As a result, her skin was very sensitive. They pride themselves on being hypoallergenic as well as 100% okay to use on your face and around your eyes. Many people do not know, but many of the chunky glitters that you see in eyeshadow palettes are not formulated to be around your eyes. The same goes for bright red eye shadow colors.

11. Maybelline

I think every person knows Maybelline for their iconic commercials and slogan, “Maybe she’s born with it, maybe it’s Maybelline.” They still give us a lot of notable makeup products today, and they shine when it comes to their bold and daring eye makeup. From their mascaras to their eyeshadow, to the eyeliners, Maybelline was always one of the most innovative drugstore makeup brands.

12. Milani

The founder of Milani claims the brand has one main goal, and that is to be completely inclusive and create products for EVERYONE. Their products are available in most places, including CVS and Walgreens.

13. E.L.F

E.L.F. is a notable drugstore makeup brand that has been around for a while. They provide many beauty products for a low, low cost. They should be on everyone’s go-to list for inexpensive makeup. This is one of the best inexpensive makeup brands!

What are some of your favorite inexpensive makeup brands?

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