Categories: Beauty

10 Clean Beauty Brands You Should Know About

Clean beauty means a natural, non-toxic product that is only formulated with naturally found ingredients, and does not include chemicals that are linked to harmful health effects. Most beauty brands are formulated with at least some preservatives or harsh chemicals, which can lead to skin irritation, and can even disrupt your endocrine system. While this may sound scary, there are also plenty of clean beauty and skincare brands out there if you wish to go for a more natural route with your skincare routine. Here are 10 clean beauty brands that you should know about if you wish to explore the clean side of the beauty industry!

1.) Ilia

Ilia’s mission statement says they believe in “skin that looks like skin”.  This philosophy is evident in the way they formulate their products. They blend makeup with skincare, with the belief that beauty products should nourish skin while enhancing natural beauty. Their products are formulated with botanicals, spf, and proteins and acids that help nourish the skin. Plus they even come in sustainable packaging, which means their products are also great for the environment too! They offer skincare, as well as powders, foundations, eye products, and even multi-use products!

2.) Milk Makeup

Milk makeup is committed to clean beauty. Their products are entirely natural, and their website even has a list of over 100 ingredients and chemicals that they vow never to use. Plus, their products are vegan, hypoallergenic, cruelty free, and also phthalate and paraben free. Some of their bestsellers include their moisturizers, mascara, and lip and cheek products. Their products are also light coverage and lightweight, meaning they are comfortable and effortless to wear, and will literally help you feel comfortable in your own skin.

3.) Bite Beauty

Bite Beauty is a Canadian beauty and skincare brand that offers a range of products, which are all promised to be long-lasting, vegan, cruelty-free, and gluten-free. They are famous for their lip products, such as lipsticks, lip scrubs and lip masks. These products are formulated with no harsh chemicals, and use superfood extracts to provide natural nourishment. In addition to lip care, they also offer face products and skincare. Their products are hydrating and easy to use, which means that they can be used in any season, all year round!

4.) Kjaer Weis

Kjaer Weis (pronounced “Kai-er Whys”)  is considered a luxury brand, but their products might be worth the investment as they are high performance, hypoallergenic, and only contain the highest quality ingredients. Their products come in natural hues that are designed to be flattering for everyone, and are formulated so that they are easy to apply and effortless to wear. With this brand, you can have fun with makeup while being assured that your skin will be nourished and free of irritation.

5.) Lawless

Lawless beauty products are formulated with natural products, while being designed to enhance your natural beauty instead of covering up imperfections. Their products are  cruelty free, and formulated without endocrine disruptors or possible carcinogens so you can enjoy the benefits of their products without worrying about the ingredients. They also offer a nearly full line of skincare and beauty, so you will be sure to find a product you love!

6.) Kosäs

Kosäs is a natural beauty brand that formulates natural products so that their are both long-lasting but comfortable to wear. Their products are nutrient-dense and come with real skincare benefits. The products come in natural hues and provide light to medium coverage. Their products are perfect for if you’re a makeup fan but prefer to go natural over a bold-glam look. They offer tinted-moisturizers and concealers formulated with skin-friendly and hydrating oils, plus a variety of creme and baked face products to give your skin a naturally dewy “lit from within” glow. 

7.) RMS Beauty

RMS Beauty is a skincare and beauty brand that prides themselves on only using raw ingredients without altering their natural state, so your skin gets the full benefits of the nourishing product. Their products naturally illuminate and complement your skin, while also providing your skin with lots of vital nutrients. Sephora carries their full range, and they offer products for the face, eyes and lips.

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8.) Fresh

Fresh is an American clean beauty and skincare brand that creates their products from ingredients derived from nature, so you can be sure that your skin is receiving the best while looking the best. Their products span from skincare and makeup, to body care and even fragrance products. It is a lifestyle brand that has quickly become a cult favorite among the beauty community.

9.) Origins

Origins is a clean beauty and skincare brand that formulates their products so it maintains and preserves your youth and natural beauty. They source natural and exotic ingredients from all over the world. Their products are natural, nutrient-rich and formulated without harsh chemicals or artificial fragrance. Their packaging is also recycled and responsibly sourced in an effort to minimize harmful environmental effect from consumer-packaging.

10.) Drunk Elephant

Drunk Elephant started as a skincare clinic that designed and formualted products to directly benefit the health of skin. Their products focus on biocompatibility, which means that their products only use natural ingredients that maintain the skin’s natural pH levels and are formulations that the skin naturally recognizes and absorbs. Their products are also fragrance-free, and designed without harsh chemicals and known skin-irritants to ensure that your skin will not become irritated or have an adverse reaction. Maintaining healthier natural skin will help lead to healthier self-confidence. 

When it comes to makeup, you deserve to have fun with makeup looks without sacrificing the health of your skin! These 10 clean beauty brands strive to accomplish both, so you can look your best while feeling your best. With clean beauty brands, you’ll be able to recognize all the ingredients inside your products, and you will never have to worry about harsh chemicals, preservatives or fragrance in your products again! 

Which of these clean beauty brands would you like to try? Do you have a favorite clean beauty product? Let us know in the comments below!
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Allison Havermale

Allison Havermale grew up in sunny San Diego, California. She is a senior at the University of British Columbia in Vancouver, Canada, and is majoring in English Language & Literature. She has a passion for food, literature, traveling, fashion, and beauty, and is hoping to pursue a writing career in one of those fields. When she’s not reading or writing, you can usually catch her at the beach or grabbing brunch with friends!

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