I don’t know about you, but hearing about new affordable beauty brands, whether they are skincare or makeup, it always gets me really excited! I mean, who really wants to spend tons of money on products when there are brands that formulate some BOMB products at a price that doesn’t break a bank? We have gathered a list of 15 affordable beauty brands that you need to try if you haven’t heard of them already.
1. ColourPop
A rising star in the makeup world, this brand offers everything from complexion products to eyeshadow palettes, colorful mascaras and jelly shadows. Their Super Shock Cheek Highlighter in the shade “Flexitarian” is my absolute fav.
2. The Ordinary
It is a skincare brand that has a large variety of different serums, acids and skin solutions for everyone out there. Their brand is well known in the world of affordable beauty brands, and for a very good reason!
3. Wet n Wild Beauty
Name me a person who hasn’t heard of Wet n Wild Beauty before – I’ll wait. In all seriousness, this brand is SUPER affordable and makes some really amazing products worth a try.
4. Maybelline
An industry giant with an extremely large assortment of cosmetics, Maybelline has it’s fame for a great reason. Their products are usually cheap and greatly formulated.
5. L’Oreal
Another beauty industry giant, L’Oreal takes a special place in my heart. They have everything for a full face of makeup and even some skincare too. Their Infallible Pro Glow foundation is my favorite!
6. Physicians Formula
Natural ingredients and beauty and skincare products that will amplify your beautiful features – all I have to say about Physicians Formula. Butter bronzer FTW! Many lovers of affordable beauty brands love this one.
7. Sleek
Sleek is more known in the fabulous land of the United Kingdom, but yet it still an amazing and very underrated makeup brand, in my opinion. They cater to lots of different skin tones, and one of their best products is the Solstice Highlighter palette.
8. Rimmel
Your local Walmart or drugstore special, Rimmel has been underrated in comparison to Maybelline and L’Oreal. They do not, unfortunately, cater to lots of different complexions, however, their lip liners and lipsticks do work magic!
9. Fourth Ray Beauty
ColourPop’s little sister! This new beauty brand is dedicated to bringing you amazing skincare at an extremely and ridiculously low price point. One of the best affordable beauty brands out there!
10. Revlon
Revlon doesn’t shine as bright as their peers like Maybelline and L’Oreal, but it still does shine! Their new collection of prismatic highlighters really does bring something very different and unique to the market – highly recommend.
11. NYX
This is probably my most favorite affordable beauty brand ever! NYX has everything you would ever dream of – foundations, concealers, eyeshadows, lip and brow products. Their Soft Matte Lip Cream has been a legend on the market and a true trendsetter.
12. Makeup Revolution
Makeup Revolution is a relatively new beauty brand that has been taking the world at a steady speed. One of their most famous products – Conceal and Define Concealer- has been compared to Tarte Shape Tape and even performed better. This concealer is one of my everyday makeup staples.
13. Essence
This brand is one of the most awesome and cheapest brands listed in this list. Their products are really affordable, but the ideas are extremely unique. On the days when I want to rock some natural glam, I highlight with their Pure Nude highlighter and look like I just got a glass of water on my skin.
14. PopBeauty
PopBeauty is not that well-known as I wish it would be, to be honest. Their mascara, lip products, and highlighter (as you can say I am a total highlighter addict!) are also one of my faves from the drugstore section.
15. WinkyLux
Bomb glittery shadows and a lip balm in a form of a lipstick with a beautiful real FLOWER trapped inside? Sign me UP.
