In these increasingly disorienting times where everything seems so uncertain, it’s important (as well as really interesting) to learn about all the new policies and decisions your favorite brands are executing when it comes to combating coronavirus. To get you informed on some of the cool things these brands are doing, here’s a list of 20 different well-known companies and the ways they’re helping out!
H&M is offering money, personal protective equipment, and social networks to those directly facing Coronavirus. As well as this, the H&M Foundation donated $500,000 to the COVID-19 Solidarity Response Fund.
As Italy has been one of the most affected countries, Prada (which is also based in Italy) has pledged to donate six intensive care units to hospitals in Milan, and has also started the production of 80,000 medical overalls and 110,000 masks.
On March 24, GAP tweeted an update on their COVID-19 response. Their teams connected some of the largest hospital networks in California with their vendors to deliver PPE (Personal Protective Equipment) supplies, as well as adjusting resources so factories could produce masks, gowns, and scrubs for healthcare workers.
While the store doors closed to protect the wellbeing of their customers and staff, The Body Shop still looked for ways to show their support. In the UK, they dropped off care packages to local hospitals for NHS workers. In North America, they carried and delivered around 30,000 units of cleansing products to shelters and senior citizen communities.
This brand is working with their global supply chain to provide medical-grade masks for healthcare workers, as well as producing masks for general protection in their Fort Wayne, Indiana facility. General medical wear masks are available for medical professionals at discounted prices on their website.
Lady Gaga’s leadership in the way she manages her Haus Laboratories brand has brought on extremely positive impacts. They have pledged to donate money to both the L.A. Regional Food Bank as well as Food Bank for New York City. This is all in hopes of helping feed those affected by school closures.
Because their products are in such high demand at the moment, both online and in physical stores, Campbell Soup Co. is increasing their soup production. According to CEO Mark Clouse, Campbell Soup stock has since gone up 10 percent.
Gucci pledged to stand with their global community by making two separate donations to different crowdfunding campaigns. One in their company base of Italy, of 1 million euros to aid the Italian Civil Protection Department. The other, on a global scale, to the United Nations Foundation’s COVID-19 Solidarity Response Fund.
Ralph Lauren has been pretty active on their Instagram, and has taken many steps towards combating Coronavirus. They not only began the production of 250,000 masks and 25,000 isolation gowns, they are also providing more than 25,000 meals to NHS frontline workers in key London hospitals.
The Tiffany & Co. Foundation has made a donation of $750,000 to the COVID-19 Solidarity Response Fund for the WHO, as well as a similar commitment of $250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund.
On March 22, Tito’s Vodka tweeted an announcement that while you shouldn’t be using vodka as a disinfectant, they were releasing information on how they planned to begin production on 24 tons of hand sanitizer that adheres to industry and governmental guidance.
Donatella and Allegra Versace released a statement via Instagram, revealing that they made a personal donation of 200,000 euros to the intensive care department of San Raffaele hospital in Milan, encouraging their followers to stand together in support of medical staff and doctors.
The Kate Spade New York Foundation will be donating $100,000 to Crisis Text Line, as well as an additional $100,000 to ten other existing grantees, in hopes of increasing mental health support to doctors and nurses currently on the front line.
By using their window displays on Fifth Avenue to relay a message of gratitude to those organizations and individuals combatting the pandemic head on, Saks has, in their own way, also been showing their support. As well as this, they have also donated $600,000 to multiple organizations focused on fighting the virus.
Facebook has recently announced that it was committing $20 million in donations to support various Coronavirus relief efforts.
Similar to Facebook’s efforts, Apple has announced that they would donate $15 million, along with letting customers skip the March payment on their Apple Cards without interest payments.
While the closures on Walt Disney World Resorts remain, this company has said it will donate excess food from said closure to Second Harvest Food Bank in hopes of aiding those affected by the pandemic.
Zoom, under the leadership of CEO Eric Yuan, has announced that their video conferencing platforms will be accessible for any K-12 schools and students who need to utilize them in the countries of Italy, Japan, and the United States.
Billie, best known for their award winning razors and personal hygiene products, is doing their part by donating $100,000 to food banks across the U.S. They hope to offer their help to those who are most affected by the effects of COVID-19.
The online retail company, Zappos, in joining resources with Crocs, is participating in the “Free Pair for Healthcare” initiative. This aids donation efforts and meals to healthcare workers on the front lines, as well to the more vulnerable and elderly through food bank donations.
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